W H A T  I S  H Y G G E?

Cozy Scene on Bed with book and candle and hot drink.jpg

Hygge is the Danish lifestyle of coziness , happiness and enjoying life’s simple pleasures. It is a ritual filled with warmth, comfort, simplicity and relaxation. It is surrounding yourself with the people and things you love, celebrating togetherness with your tribe, letting go of the everyday and expressing gratitude for the little things in life. It is about slowing down, being humble, feeling safe and connecting with your loved ones. It is a way of being, a noun and an adjective.

There are many facets of hygge that we all experience in our own way. It is more of a mental state than physical, which can be achieved through various activities. It could be sitting safe on the couch with a cozy blanket and cup of tea while candles flicker or a moment by the campfire with the family toasting marshmallows and drinking hot chocolate in a giant mug. Maybe it’s preparing a home-cooked meal while drinking mulled wine around the kitchen table with your tribe, smelling freshly picked herbs from your garden - whatever it is, at that particular moment when it feels right, you are hygge. It is celebrating the simple and focusing on the moment.

Americans have been in pursuit of happiness and living out their lives, they have been seeking hygge but many didn’t know there was a name for it, until recently. And the beauty of hygge is that it’s about you, and only you. It is about making time for self-care.

Hygge is a hug for the soul. You want a slice of that decadent chocolate cake? Eat it. Want to spend all night under a blanket with a cup of hot tea and your favorite book? We support you. Whatever it is that makes you feel calm and connected, hygge is fully behind you. #BestLifeStyleChoiceEver.